Labi Siffre – It Must Be Love features in new Co-Op ad campaign for recycling

Co-op will debut a nationwide advertising campaign tonight to promote its in-store recycling scheme, fetauring the song “It Must Be Love” by Labi Siffre. The environmental ad reflects that whilst some of us are still a little hesitant to go back into public, there is joy to be found in the little things

The Manchester retailer will be rolling out Europe’s most extensive in-store recycling scheme for soft plastic, plastic bags and product wrapping.  As part of its partnership with Coronation Street, recycling units will also be installed in its store on the soap.

Watch the ad